Drape yourself in the serene charm of indigo with Neelaya, a handcrafted hand block printed lehenga set that beautifully blends tradition with modern elegance. Its soothing shades of blue and white create a graceful ethnic look, perfect for festive celebrations or cultural gatherings. Product...
Add a splash of heritage and color to your festive wardrobe with Rangtara, a vibrant hand block printed lehenga set crafted to perfection. Designed in bold hues of mustard yellow, black, red, and beige, this ensemble combines tradition with a playful, modern charm. Product...
Unveil your festive charm with this BLUE MAROON Handblock Printed Lehenga Set, where the timeless art of block printing meets contemporary elegance. Design Highlights: Colors: A rich palette of royal indigo blue and deep madder pink with intricate floral motifs. Fabric: Made from 100% Pure...
Infuse your wardrobe with a vibrant burst of color and tradition with this stunning Lehenga Set. The beautiful red kurta-style blouse features intricate block prints, paired perfectly with a flared lehenga skirt. The striking combination of red and black is highlighted with elegant beige...
Step into elegance with our Gulbahar Maroon - Handblock Couple Set, crafted in rich handblock prints and breathable cotton. A timeless combination that blends tradition with effortless comfort – perfect for festive celebrations, cultural gatherings, and couple twinning moments. Her Ensemble (Kurti–Skirt–Dupatta Set): Kurti:...
Welcome to Myurika — where every dress is a poem in print.
Woven With Soul, Stamped With Tradition
Our Mission
Our journey begins in the heart of India’s artisan clusters, where time slows down and heritage lives on. Here, in sunlit courtyards and earthy workshops, master craftsmen and women bring ancient wooden blocks to life. Every stamp is a rhythm, every motif a whisper from the past — echoing centuries of culture, ritual, and regional identity.
In the quiet chaos of 2020, when the world slowed down and people turned inward, Myurika was born — not just as a brand, but as a soulful rebellion against fast fashion.
Rooted in the timeless charm of India’s hand block printing heritage, Myurika emerged with a clear mission: to honor the artistry of tradition while dressing the modern woman in meaning. What began as a small idea during uncertain times grew into a thriving label that celebrates slow fashion, sustainability, and storytelling through textiles
Myurika is where tradition meets trend.
We bring you flowy dresses, earthy maxis, easy kurtas, and modern cuts designed to move with you — from morning chai to moonlit gatherings. Our fabrics breathe, our colors speak, and our prints carry the fingerprints of history.
From biodegradable packaging to fair wages, we believe in doing things the right way. Our collections are made in small batches, supporting artisan livelihoods and reducing waste. When you shop with Myurika, you become part of a cycle of care — for people, for planet, for tradition.
Drape yourself in the serene charm of indigo with Neelaya, a handcrafted hand block printed lehenga set that beautifully blends tradition with modern elegance. Its soothing shades of blue and white create a graceful ethnic look, perfect for festive celebrations or cultural gatherings. Product...
Add a splash of heritage and color to your festive wardrobe with Rangtara, a vibrant hand block printed lehenga set crafted to perfection. Designed in bold hues of mustard yellow, black, red, and beige, this ensemble combines tradition with a playful, modern charm. Product...
Unveil your festive charm with this BLUE MAROON Handblock Printed Lehenga Set, where the timeless art of block printing meets contemporary elegance. Design Highlights: Colors: A rich palette of royal indigo blue and deep madder pink with intricate floral motifs. Fabric: Made from 100% Pure...
Infuse your wardrobe with a vibrant burst of color and tradition with this stunning Lehenga Set. The beautiful red kurta-style blouse features intricate block prints, paired perfectly with a flared lehenga skirt. The striking combination of red and black is highlighted with elegant beige...
Step into elegance with our Gulbahar Maroon - Handblock Couple Set, crafted in rich handblock prints and breathable cotton. A timeless combination that blends tradition with effortless comfort – perfect for festive celebrations, cultural gatherings, and couple twinning moments. Her Ensemble (Kurti–Skirt–Dupatta Set): Kurti:...
